(Download) "Cape Shoe Company (Case Study)" by Journal of the International Academy for Case Studies # eBook PDF Kindle ePub Free
eBook details
- Title: Cape Shoe Company (Case Study)
- Author : Journal of the International Academy for Case Studies
- Release Date : January 01, 2009
- Genre: Law,Books,Professional & Technical,
- Pages : * pages
- Size : 239 KB
Description
CASE OVERVIEW The primary subject matter of this case concerns entrepreneurial start-up and strategic management and marketing issues. The objective is to provide students the opportunity to apply their research skills and knowledge regarding highly competitive industry and buyers to develop strategic management and marketing strategies. It is suitable for a senior-level course as well as students in an MBA program and can be taught in a 75 minute class session with two hours of preparation by students outside of class.