[Download] "Cape Shoe Company (Cases) (Case Study)" by Journal of the International Academy for Case Studies * eBook PDF Kindle ePub Free

eBook details

Title: Cape Shoe Company (Cases) (Case Study)
Author : Journal of the International Academy for Case Studies
Release Date : January 01, 2009
Genre: Law,Books,Professional & Technical,
Pages : * pages
Size : 241 KB

Description

CASE OVERVIEW The primary subject matter of this case concerns entrepreneurial start-up and strategic management and marketing issues. The objective is to provide students the opportunity to apply their research skills and knowledge regarding highly competitive industry and buyers to develop strategic management and marketing strategies. It is suitable for a senior-level course as well as students in an MBA program and can be taught in a 75 minute class session with two hours of preparation by students outside of class.